Fashion in the 70s

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Fashion in the 70s


Jeans get tighter, bikinis get smaller, tube socks get higher, afros gets bigger and colors get brighter. It’s all about spreading the plumage for everyone to see. From leisure suits to Wallabees, fashions take on the decade of excessive behavior in a storm of polyester, iron-ons and platform shoes.

A

adidas
Afro
Afrocentric
Angel sleeves
Ankle bracelets
Annie Hall androgyny
Apple caps
Aqua Net
Aqua Velva
Army surplus
AvonB

Ban-Roll waistband
Bandanas
Baseball caps
Baseball jersey shirts
Bass Weejun penny loafers
Bedazzler
Bee Gee hair
Bellbottoms
Belt buckles w/ logos
Benetton
Berets
Bermuda bags
Bermuda shorts
Bikini
Birkenstocks
Birthstone jewelry
Bobbie Brooks
Body Glove
Body on Tap Shampoo
Body paint
Body suits / Leotards / Catsuits
Bolo ties
Bonne Bell LipSmackers
Braids (Bo Derek)
Breck shampoo
Brut for Men
Brylcreem
Buf-Puf
Burlap soles
Buster Brown shoes
Bustiers
Butterfly bowties
Buttons / Pins

C

Candies
Capezios
Capri pants
Cardigan sweaters
Cateye glasses
Charlie
Charlie’s Angels
Charm bracelets
Chinos
Clairol Herbal Essence shampoo
Clairol Short & Sassy
Clamdiggers
Clogs
Combat boots
Converse (Chuck Taylor All-Star)
Cords
Coty Smudge Pots
Cowl necks
Crepe soles
Crew cuts / flat tops
Crimped hair
Cutoffs

D

Danskin
Day of the Week Panties
Decal t-shirts / Iron-ons
Dep / Dippity-do
Desert boots
Digital watches
Disco fever
Dittos
Dolfin / Dolphin shorts
Down vests
Dr. Martens
Dr. Scholl’s Exercise Sandals
Dreadlocks / Dreads
Duck Head

E

Earthshoes
Empire waist
Enjoli
Esprit
Ethnic looks

F

Famolares
Feather Boas
Feathered / Farrah Fawcett wings
Fedora hats
Fingerless gloves
Flannels / Lumberjack shirts
Flares
Flip-flops
Fringe

G

Garanimals
Gaucho pants
GEE, YOUR HAIR SMELLS TERRIFIC
Glam rock
Gloria Vanderbilt jeans
Gold chains
Gold lame
Granny dresses
Gypsy chic (Stevie Nicks)

H

Hair combs
Halter tops
Handkerchief hems
Hang Ten
Headbands / sweatbands
Hip huggers
Hot pants
Hush Puppies
Huskies

I

ID bracelets
Izod shirts

J

Jean Nate body splash
Jeepers athletic shoes
Jogging suits / Tracksuits
Jordache
Jumpsuits

K

Keds
Kissing Potion

L

Leisure suits
Lemon Up
LeSportSac
Letterman’s sweaters
Lettermen / Athletes
Levis jeans
Long & Silky
Long hippie hair
Love beads
Love’s Baby Soft

M

Macrame
Manic Panic colors
Mary Janes
Mary Quant
Maxi skirts
Michael Jackson style
Midi skirts
Midriff tops
Mini Mist Instant Shampoo
Miniskirts
Mohawk
Mood rings
Moon boots
Mr. Zog’s Sex Wax
Mullet
Muscle tees
Mustache (70’s)

N

Nair
Name plate necklaces
Native American influence
Nike

O

O’Neill
Ocean Pacific / Op

P

Pageboy
Painter’s clothing
Panama Jack
Patches
Patchwork
Peasant skirts
Plaid pants
Platform shoes
Polo shirts
Polyester big collared shirts
Pom-pom socks
Pompadour hair
Ponchos
Poorboy sweater
Psssssst! dry shampoo
Puka shells
Pullover tops
Puma
Punk

Q

Quiksilver

R

Red Ball Jets
Ringer tees
Rock concert tees

S

Sanrio / Hello Kitty
Satin jackets
Satin pants
Sergio Valente
Shag
Shark tooth necklaces
Shirt jacket
Side ponytails
Skater
Skinny Dip
Skorts
Slacks
Smocking
Stack perm
Sundress
Surfer
Suspenders
Sweater jackets
Sweaters

T

T-shirts
Tank tops
Tattoos
Tennis skirt
Terry cloth outfits
Tie-dye
Tinkerbell
Tiny / slinky belts
Toe socks
Toughskins
Tube socks, striped
Tube tops

U

Underoos

V

Vans
Velour
Visors

W

Wallabees
Wedge (Dorothy Hamill hair)
Wedge heel
The Winner by Converse (Sears)
Winnie the Pooh clothes
Wrap dress

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2 thoughts on “Fashion in the 70s

  1. Any info or pics on the early ’70’s Mexican peasant shirts? They were generally white muslin with an embroidered band across the front and back and over the shoulders. The original ones had puffed short sleeves with a gathered edge that you had to cinch up yourself and tie the string in a little bow. They were embroidered with cotton embroidery floss, and the sleeves were attached with a little back and forth stitch sewn by hand with the floss. (The later versions were embroidered with yarn and didn’t look quite as nice) They were so great with a pair of jeans. I would love to see one again!

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