Fashion Synopsis

“The toughest of Sears tough jeans…lab tests prove it! Made out of a fabric so rugged, we made a trampoline out of it.”

With a promotional pitch like that, how could parents buy their little rugrats anything else? Sears and Roebuck, the catalog king and family favorite, outdid themselves once again with Toughskins, the pants with the Herculean strength. Made kid tough, Toughskins' funky flares were ultra-cool in colors and bold plaid print.

Snug like a second skin, only tougher, the miraculous Toughskins material was a blend of three fabrics. Made of Daycron polyester, nylon and cotton, this special blend was the best in rugged wear. So tough was the toughskin material that Sears even made sneakers out of it. The roughest, toughest footwear around, you could get Toughskin sneakers to match your flares and keep you in style.

Toughskins were the only thing Mom felt comfortable putting you in for afternoons running around the neighborhood. With the indestructible fabric construction and reinforced knees, no matter how much you ran and played, Toughskins stood up. But no guarantees against grass stains or Kool-Aid spills.

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