“Make Peace With Grease”
Natural was the catchphrase for 70's body care, and lemon was the spokesmodel. The sour little fruit found its fragrance and juice heralding in a whole line of beauty products named Lemon Up.
The wacky containers with the lemon tops promised the miraculous properties of pure lemon juice in shampoo, facial cleanser and anti-blemish lotion. Lemon lifted grease from limp locks, soaked up oil slicks on the face, lightened mousy brown hair to shimmering blonde highlights, and even helped to fade freckles. A miracle fruit if there ever was one.
Love’s, the cosmetics champion, would complement the lemon craze with a line devoted to Fresh Lemon body sprays and powders. Even Sunkist, the big name in citrus agriculture, advertised the beauty benefits of the perfect fruit as a facial and a dry skin remover.
The fad for lemon and its abilities soured briefly, but would resurface again in another form decades later. The stinging acids of citrus fruit returned in a more gentle, clinically processed alpha-hydroxy acid formula. Guess sticking a lemon on your face wasn’t all that silly after all.
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