 The 60s
Television matures as the country is thrust into political conflict. Lunchboxes keep pace, reflecting the rise of Saturday morning TV and contemporary social values. The Westerns die out, making room for high-tech spy shows and science-fiction series in prime time. The Space Age makes the universe more tangible and by the end of the decade a man walks on the moon. Aladdin, King Seeley and Ohio Art help the nation's children safely carry lunch to school, with Aladdin and Seeley splitting most of the licensed product character boxes between them. From The Jestsons to Star Trek to The Man From U.N.C.L.E. to astronauts and campus queens, lunchboxes increase in popularity and sophistication of design. |
  
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