G.I. Joe (1967)
Synopsis of Lunch Box
At least four G.I. Joe lunchboxes have been produced since the toy line was introduced in 1964. The only one that was made for the original 60's and 70's version of the plastic toy soldier was produced by King Seeley in 1967. The metal box with matching steel thermos pictured Joe, not as the stiffly-made action figure, but in a more realistic form in scenes of chaotic war. The artwork reinforced the fantasy of imagining that a real war was taking place with your Joe at the front lines. It was also a good place to store your army rations.