Camp Beverly Hills
The exclusive lifestyle of Beverly Hills mixed with the allure of the Southern California fun-n-sun surf culture influenced an array of clothing manufacturers to capture the easygoing feeling and offer it up via clothes. Camp Beverly Hills manufactured casual apparel in pastel colors with palm tree logos that gave you the carefree ‘strolling on the beach’ look.
Having the name Beverly Hills on your clothing offered a little piece of the highly desirable locale, much like wearing a surf shirt somehow made you feel like a surfer. The name hinted that with a pair of their pink baggy shorts and a teal blue logo t-shirt, you too could be swept away to summer camp…in Beverly Hills!
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