Synopsis of Toy
“What walks down stairs, alone or in pairs,
And makes a slinkity sound?
A spring, a spring, a marvelous thing,
Everyone knows it’s Slinky…”
It isn’t colorful. It doesn’t have any personality. You don’t adopt it, cuddle it, have pretend wars with it, or build things with it. It has a cool name and a catchy jingle, but so do thousands of other toys. It’s about 80 feet’s worth of coiled spring, and for some reason, it’s one of the most beloved things on the planet. There’s no reason why we should love Slinky, but we do.
Like many of the best and most original toys, Slinky came about by accident. In 1945, naval engineer Richard James was working on a suspension system with tension springs, when one of the springs suddenly fell and “walked.” James brought the newfound “toy” home to his family, and his wife Betty dubbed it “Slinky” after a search through the dictionary. Further experiments with materials and tension led to the perfection of the toy, and around Christmas 1945, the Slinky made its debut at Gimbel’s Department Store in Philadelphia, Pennsylvania. All 400 sold out in less than two hours, and a new toy legend was born.
The Slinky was simple to use, but that was half its charm. A push on the coiled Slinky at the top of a staircase or incline would send it “walking” down the stairs. Rhythmic jiggling of the Slinky in your hands was strangely mesmerizing, watching that compressed part of the coil slide back and forth, back and forth, back and forth. A few enterprising youngsters made up Slinky games or had Slinky races, but these were just added frosting on the Slinky cake.
Slinky was an instant success, but its popularity boomed with the debut of the unforgettable Slinky TV commercial in the 1960’s. Simple displays of the Slinky’s powers were coupled with an equally simple jingle, whose lyrics have become a pop culture institution: “What walks down stairs, alone or in pairs…” etc., etc. (you all know the words). As late as the 1990’s, the jingle was still being parodied (in Ren & Stimpy’s “Log” commercial, for one) and still being paid homage (in an Isuzu Amigo car commercial).
James Industries (which Betty ran after Richard’s death) has continued to bring out new variations on the Slinky theme—Slinky Jr., Plastic Slinky, Slinky Dog, Slinky Pets, Crazy Eyes (glasses with Slinky-extended fake eyeballs), Neon Slinky and so on—but the original Slinky has remained almost totally unchanged in its more than 50 years in the business. The ends were eventually folded over for added safety, but that’s about it. Really, there wasn’t anything else Slinky needed. We love it for what it is— no paint, no personality, no gimmicks, just 80 feet of coiled spring and endless hours of childhood memories.
“It’s Slinky! It’s Slinky!
For fun it’s a wonderful toy,
It’s fun for a girl and a boy!”
Release History of Toy1945 - Slinky
1950 - Slinky Jr.
1979 - Plastic Slinky