Fashion Synopsis

Once the natural (unprocessed) afro lost favor, the wet-look jheri-curl took over. Popularized by Michael Jackson, the jheri-curl is a chemical perm process that relaxes the natural kinky curl of black hair, leaving loose curls in its place.

Hair care product manufacturer Jheri Redding created the process and a series of gels and conditioners to help maintain the distinctive wet-look. Having a jheri-curl required constant care and upkeep, as well as a hearty heap of oil activator conditioner to keep the hair soft and shiny.

Unfortunately for bus seats and car headrests, the jheri-curl’s oil activator left behind an unpleasant greasy residue. But such is the price of looking good…

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