The $64,000 Question

The $64,000 Question

Synopsis of TV Show

Before the quiz show scandal of the late 1950’s, The $64,000 Question was a high-stakes, nail-biting, ratings-topping game show phenomenon. It was the first of TV’s big money prime time game shows, and some of its biggest and most illustrious winners included a housewife, an eleven year-old whiz kid, a horse jockey, a shoemaker (not the jockey Shoemaker, an actual shoe maker), a cop, an actress, and a shrink named Dr. Joyce Brothers who would go on to dole out good, sound advice to the masses.

The show was really a hyped-up, bright-lights version of radio’s The $64 Question. Contestants professed an expertise in particular categories (Dr. Joyce’s was boxing, by the way), and each time they answered questions in their chosen fields correctly, their money doubled. The more questions they answered, the more money they could potentially win, but the questions got tougher at each level (though players who made it all the way to the $64,000 question could bring an expert along with them for help). For questions in the upper echelons of the game, players were politely escorted into the stage’s ‘Revlon Isolation Booths’ by pretty assistants, perhaps made all the prettier by the sponsor’s cosmetic wares.

Inside the isolation booths, contestants couldn’t hear the nervous audience’s gasps and whispered speculation about the answers—which helped maintain the players’ furrowed brows and squinty looks of pained concentration that the camera loved to pick up. And if they indeed answered correctly, they came back to the show the following week to answer a question at the next highest level. The ‘one question per contestant per show’ format meant that on any given episode, there were camera-savvy vets who were going for the big money, and wet-behind-the-ears newbies who were just starting out at the lowest levels. And we’re talking low—the game began with stakes of just one dollar (in one episode, Jack Benny made a gag appearance, bowing out after he won that first dollar). Shiny new Cadillacs were the consolation prize for players who lost at the eight grand level, and for those poor $64,000 losers, there was a four thousand dollar prize to take the sting out of coming just oh-so close, but not close enough.

In its first year, the show rocketed past I Love Lucy to become a national P.M. pastime. Over the next seasons, if and when the ratings started to dip, producers took the cap off of the prize money possibilities so that contestants could win more than the usual $64,000. And the greatest players could always play on the show’s even bigger money companion, called The $64,000 Challenge. The aforementioned eleven-year-old whiz kid appeared on both, incidentally, and hoarded 192 thousand big ones for his efforts.

The $64,000 Question set the precedent for shows like Twenty-One, Question, Challenge, The Big Surprise, and Dotto. But when evidence of game rigging on several programs erupted into the quiz show scandal of 1958, most of the big money shows were taken off the air, whether any cheating was ever uncovered or not. Though no malfeasance was associated with the beloved $64,000 Question, it went the way of the others.

The $64,000 Question had real people winning unreal sums of money, while audiences tested their own smarts and more importantly, empathized with the alternate triumphs and tragedies of a contestant’s capricious fate. That kind of ‘you are there’ empathy was, and is, every game show’s goal—if you can’t get viewers to feel for the contestants, you don’t have a show. Perhaps Question’s demise came too soon, but it set the standard for linking real life contestants to the armchair contestants out there in the world, watching from home. And whether you applauded or jealously despised that eleven-year-old know-it-all, you didn’t dare leave the armchair until you knew his game show destiny. We TV-ers love a good contest: from cops who fight robbers and doctors who fight unruly diseases to the brainiacs who bravely fight the trivia gods for a big pot of gold.

Release History of Prime Time Show

6/7/55 - 11/9/58 CBS

TV Sub Categories

game shows

Television Network

CBS

Television Studio

CBS

TV Cast

Emcee Hal March
Assistant Lynn Dollar
Substitute Host Ed Sullivan
Assistant Barbara Britton
Substitute Host Charlton Heston
Announcer Bill Rogers
Substitute Host Gene Kelly
Substitute Host Celeste Holm
Substitute Host Ginger Rogers
Substitute Host Fred MacMurray

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