{"id":108,"date":"2009-06-15T06:46:00","date_gmt":"2009-06-15T06:46:00","guid":{"rendered":"http:\/\/skooldays.com\/blog\/crystal-pepsi\/"},"modified":"2011-08-17T18:52:23","modified_gmt":"2011-08-17T17:52:23","slug":"crystal-pepsi","status":"publish","type":"post","link":"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/","title":{"rendered":"Crystal Pepsi"},"content":{"rendered":"<div class=\"8871be0151e9a1cce1d799e087a990f7\" data-index=\"4\" style=\"float: left; margin: 0px 0px 0px 0;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- skool-response -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1609637348681190\"\r\n     data-ad-slot=\"3558122710\"\r\n     data-ad-format=\"autorelaxed\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>In the &#8217;90s there was a movement within America that equated clarity with purity. Pepsi decided to jump on this trend and create a colorless decaffeinated soda. Pepsi hoped that people would notice a colorless soda above other darker sodas and think that it&#8217;s more pure due to it&#8217;s colorless appearance and assume it would have less artificial coloring. Pepsi dubbed their new soda <span style=\"font-weight: bold;\">Crystal Pepsi <\/span>and released it and a diet version to 9 test markets in early 1992.<\/p>\n<div id=\"attachment_1445\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1445\" class=\"size-full wp-image-1445\" title=\"pepsi-crystal\" src=\"http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal.jpg\" alt=\"Crystal Pepsi\" width=\"700\" height=\"556\" srcset=\"https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal.jpg 700w, https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal-160x127.jpg 160w, https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal-300x238.jpg 300w, https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal-377x300.jpg 377w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-1445\" class=\"wp-caption-text\">Crystal Pepsi<\/p><\/div>\n<p>After the drink faired well in test markets, a huge marketing campaign was developed and Crystal Pepsi was released nationwide in April 1992 to huge fanfare. The commercials were shown during Super Bowl XXVII. The Van Halen single &#8220;Right Now&#8221; was used on the commercials and the tagline for the soda was, &#8220;You&#8217;ve never seen a taste like this!&#8221;<\/p><div class=\"8871be0151e9a1cce1d799e087a990f7\" data-index=\"1\" style=\"float: none; margin:5px 0 5px 0; text-align:center;\">\nskool\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"autorelaxed\"\r\n     data-ad-client=\"ca-pub-1609637348681190\"\r\n     data-ad-slot=\"3558122710\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p><span style=\"font-weight: bold;\">Crystal Pepsi YouTube commercial<\/span><br \/>\n<object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/OFaAWKhNVOY&amp;hl=en&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/OFaAWKhNVOY&amp;hl=en&amp;fs=1&amp;\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>Many people don&#8217;t remember, but Crystal Pepsi did well the first year grabbing almost 1% of the soda market. It did well enough to cause Coca-Cola to develop and release Tab Clear in December 1992. In 1993, however, the interest waned. Crystal Pepsi didn&#8217;t taste any different than regular dark Pepsi, which confused people because clear colas usually have a citrus taste. Sales dropped off and Pepsi pulled it off shelves. It was quickly reformulated into Crystal by Pepsi which was still colorless, but had a citrus taste like everyone expected.<\/p>\n<p>By then, though, the damage was done and Pepsi canceled the soda in America in late 1993 &#8211; 1994. Crystal Pepsi continued to sell well in Europe for another year or so but was eventually canceled there also.<\/p>\n<p>As a promotion Pepsi released PepsiClear in Mexico in 2005. Presumably, it used the same Crystal Pepsi formula.<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/\"><img width=\"125\" height=\"99\" src=\"https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal-160x127.jpg\" class=\"alignright tfe wp-post-image\" alt=\"Crystal Pepsi\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal-160x127.jpg 160w, https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal-300x238.jpg 300w, https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal-377x300.jpg 377w, https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal.jpg 700w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/a><p>In the &#8217;90s there was a movement within America that equated clarity with purity. Pepsi decided to jump on this trend and create a colorless decaffeinated soda. Pepsi hoped that people would notice a colorless soda above other darker sodas &hellip; <a href=\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[62],"class_list":["post-108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lunchbox","tag-62"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crystal Pepsi<\/title>\n<meta name=\"description\" content=\"In the &#039;90s there was a movement within America that equated clarity with purity. Pepsi decided to jump on this trend and create a colorless decaffeinated\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Skooldays\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/\"},\"author\":{\"name\":\"Skooldays\",\"@id\":\"https:\/\/www.skooldays.com\/blog\/#\/schema\/person\/7737d0880c9ea762e2b2c2475c12a0ca\"},\"headline\":\"Crystal Pepsi\",\"datePublished\":\"2009-06-15T06:46:00+00:00\",\"dateModified\":\"2011-08-17T17:52:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/\"},\"wordCount\":298,\"commentCount\":1,\"image\":{\"@id\":\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal.jpg\",\"keywords\":[\"1990\"],\"articleSection\":[\"LunchBox\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/\",\"url\":\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/\",\"name\":\"Crystal Pepsi\",\"isPartOf\":{\"@id\":\"https:\/\/www.skooldays.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.skooldays.com\/blog\/crystal-pepsi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/pepsi-crystal.jpg\",\"datePublished\":\"2009-06-15T06:46:00+00:00\",\"dateModified\":\"2011-08-17T17:52:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.skooldays.com\/blog\/#\/schema\/person\/7737d0880c9ea762e2b2c2475c12a0ca\"},\"description\":\"In the '90s there was a movement within America that equated clarity with purity. 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