The 80s
The ban on metal lunchboxes goes national, and in 1985, Rambo is the last metal lunchbox ever produced. Character licensing is still riding high more...

The 70s
Saturday morning and prime time television are more prolific than ever. For every new show produced, a lunchbox is made, as children become walking advertisementsmore...

The 60s
Television matures as the country is thrust into political conflict. Lunchboxes keep pace, reflecting the rise of Saturday morning TV and contemporary social values.more...

The 50s
Aladdin Industries makes the Hopalong Cassidy lunchbox in 1950-the first character box ever produced-and a new industry is born. Young WWII veterans now have families more...