{"id":667,"date":"2010-10-12T13:10:40","date_gmt":"2010-10-12T12:10:40","guid":{"rendered":"http:\/\/www.skooldays.com\/blog\/?p=667"},"modified":"2011-08-15T14:25:07","modified_gmt":"2011-08-15T13:25:07","slug":"double-diamond-beer","status":"publish","type":"post","link":"http:\/\/www.skooldays.com\/blog\/double-diamond-beer\/","title":{"rendered":"Double Diamond Beer"},"content":{"rendered":"<div class=\"e526d1e761560160a119e3b74cb2a974\" data-index=\"4\" style=\"float: left; margin: 0px 0px 0px 0;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- skool-response -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1609637348681190\"\r\n     data-ad-slot=\"3558122710\"\r\n     data-ad-format=\"autorelaxed\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>According to the adverts Double Diamond works wonders. Sadly Double Diamond is a Beer of the past. It was massive in the sixties and seventies and most soccer footage show one advert at the football stadium advertising the Ind Coope Beer.<\/p>\n<p>Until the 1960&#8217;s beer had been regional.Then in the sixties national names emerged, namely Double Diamond, Mackeson Stout and draught and bottled Watneys Red Barrel.<\/p>\n<p><a rel=\"attachment wp-att-668\" href=\"http:\/\/www.skooldays.com\/blog\/double-diamond-beer\/double-diamond\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-668\" title=\"double-diamond\" src=\"http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond.jpg\" alt=\"Double Diamond Beer Advert\" width=\"500\" height=\"397\" srcset=\"http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond.jpg 500w, http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond-160x127.jpg 160w, http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond-300x238.jpg 300w, http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond-377x300.jpg 377w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p><div class=\"e526d1e761560160a119e3b74cb2a974\" data-index=\"1\" style=\"float: none; margin:5px 0 5px 0; text-align:center;\">\nskool\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"autorelaxed\"\r\n     data-ad-client=\"ca-pub-1609637348681190\"\r\n     data-ad-slot=\"3558122710\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>Double Diamond, Bass Worthington and most notably Guinness, were becoming increasingly available as draught. The success of Guinness encouraged Watneys to compete with Colonel Murphy&#8217;s Stout.<\/p>\n<p>Double Diamond approached television as a crucial mechanism for getting their voice heard by a wide audience. The jingle: &#8220;A Double Diamond works wonders, works wonders, works wonders. A Double Diamond works wonders, so drink some today!&#8221; was used throughout the seventies campaign.<\/p>\n<p>In recent years imported beer became popular and eventually Double Diamond or DD disappeared all together into the archives of history.<\/p>\n<p>Double Diamond Burton Ale, a brand of beer brewed by Tetley&#8217;s Bitter. Carlsberg UK still sells a Burton Ale seasonally in its Draught Cask series but under the Ind Coope brand, not as Double Diamond.<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<a href=\"http:\/\/www.skooldays.com\/blog\/double-diamond-beer\/\"><img width=\"125\" height=\"99\" src=\"http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond-160x127.jpg\" class=\"alignright tfe wp-post-image\" alt=\"Double Diamond Beer Advert\" decoding=\"async\" loading=\"lazy\" srcset=\"http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond-160x127.jpg 160w, http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond-300x238.jpg 300w, http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond-377x300.jpg 377w, http:\/\/www.skooldays.com\/blog\/wp-content\/uploads\/double-diamond.jpg 500w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/a><p>According to the adverts Double Diamond works wonders. Sadly Double Diamond is a Beer of the past. It was massive in the sixties and seventies and most soccer footage show one advert at the football stadium advertising the Ind Coope &hellip; <a href=\"http:\/\/www.skooldays.com\/blog\/double-diamond-beer\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[27],"tags":[],"class_list":["post-667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double Diamond Beer<\/title>\n<meta name=\"description\" content=\"Double Diamond Beer UK Adverts from the 1960s and 1970s.  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